The World of Fashion

Introduction

Fashion industry is seeing a steep rise all over the world. As a result the career opportunities and competiveness between the people associated with the fashion industry are also increasing. There are various career options available in the fashion arena like fashion designing, marketing, merchandising and fashion consulting. But there is difference between them as they differ in job profile, although they fall under the category of fashion industry itself. There is an increased demand for skilled and talented people for the above mentioned positions in the fashion world. Acquiring a fashion degree is an easy task as there are many institutes who offer the training, degrees & diplomas. But having studied or trained by recognized and authentic institutes hold more value.

Attributes Required

Fashion market is continuously evolving. The trends change seasonably. Fashion is never stagnant, it is never stable. Therefore the people who wish to make a career in fashion industry should be adaptable to such type of changes. They should have the ability to insight the future trends and the flair to study various fashion trends. Generally the world of fashion is associated with glamour and glitz, but the main thing which is required to create a niche for oneself here is the talent and loads of creativity. This field provides an opportunity to get exposure to celebrities, famous brands, superb salary, designer clothes, etc. Although to achieve success in fashion industry is not an easy task it requires lots of struggle, hard work and patience.

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How Fashion Rules the World

In the 21st century the style trends of the fashion industry dominate the world more than they ever did, and control not only the way people dress but also trends in homeware design, makeup fashion and people’s overall attitudes. In the 60s flower power did not only mean flares and tunics, it summed up the whole attitude of a generation, and this is even more prominent today. Nowadays, fashion is bold and daring, and this reflects a noughties generation that is not afraid to say what they think, or wear what they want. Fashion is not just a means of clothing your body, it is the essence of your personality and beliefs, and designers are well aware of the power they hold. Designers’ predictions and designs for the coming season are more hotly anticipated than any other revelation in the world. Trends in fashion unify women and men around the world, yet they still allow people the ability to portray their own individual style at the same time. A period of time portrayed in a picture can be identified immediately just by the style of clothes the people are wearing, and this sums up just how powerful and all-encompassing fashion is. Fashion can change from one second to the next, but what never changes is the hold it has over society, and the role it plays in the modern world. Fashion is so important that whole magazines are dedicated to it, TV programmes dedicate hours of transmission time to the subject, and people discus it between their friends continually.

To keep up with the latest fashions, people subscribe to fashion magazines, keep a keen eye on what has appeared in shops and what has been there for a long time, and go to fashion shows to see what the designers are putting on the catwalk this season, and therefore what will make it in to the shops. For the extremely wealthy, they might have their own personal relationship with a designer who will keep them well ahead of the current trends, therefore, many people wanting to know what the new fashion lines are going to be will watch what celebrities are wearing. Being ahead of fashion is for many, the ultimate achievement, although being too ahead of the fashion is just as bad as being behind it! If you are too far ahead people will think what you are wearing is not in fashion, because it isn’t, yet. Designers continue to market the importance they know people put on fashion, and people continue to hang on to designers’ every move in the fashion world, therefore as long as this carries on fashion will continue to maintain its dominant position in society for a very long time to come. It influences not only what we wear, but everything we do, say, and even think. This is why fashion does indeed rule the world.

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Prada an Influential Fashion House

So it was his daughter Luisia Prada who took the helm of Prada as his successor, and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over from her mother in 1978. Some very interesting history about the early days of the Prada Fashion House from Wikipedia.  The company was started in 1913 by Mario Prada and his brother Martino as a leather goods shop – Fratelli Prada (English: Prada Brothers) – in Milan, Italy.   Mario Prada did not believe that women should have a role in business, and so he prevented female family members from entering into his workshop. Ironically, Mario’s son had no interest in the business, so it was his daughter Luisia Prada who took the helm of Prada as his successor, and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over from her mother in 1978.

Miuccia released her first set of backpacks and totes in 1979. They were made out of a tough military spec black nylon that her grandfather had used as coverings for steamer trunks. The next year, Prada released its nylon tote. That same year, the house of Prada began expansion across continental Europe by opening locations in prominent shopping districts within Florence, Paris, Madrid, and New York City.

In the 1990′s Prada’s originality made it one of the most influential fashion houses, and the brand became a premium status symbol in the 1990s. The signature Prada look encompassed luxurious fabrics in mostly black, browns, greys, greens, and creams to create simple, yet provocative styles.

I personally have a soft spot for Prada Handbags and Bags because the ranges are so extensive, the colour choices are fantastic and Prada have a bag for all occasions to suit most customers needs and price ranges.

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